5-8 October 2019

Asian Film Market 2019

Asian Film Market 2015, Successfully Closed|

Asian Film Market leads the global market by successfully running 

the world’s first E-IP(Entertainment Intellectual Property) Market 

and the expanded Asian Casting Market

Asian Film Market 2015 presents the future of global entertainment market with the launch of E-IP Market

On October 6, 2015, Asian Film Market 2015 successfully closed. Showing an upswing in the sale of market booths, Asian Film Market 2015 presented the new trend in the global entertainment market and achieved to successfully run the world’s first pilot edition of the E-IP Market and the expanded Asian Casting Market.

Despite some influence from the drop in the Chinese stock market and the economic crisis in Europe, the number of companies participating in the sales booths (including booths for E-IP and Casting) at the Asian Film Market increased from last year’s 198 to 208 companies. The Asian Film Market 2015 presented the future vision of a total entertainment market by having companies that represented a diverse group of industries ranging from film production companies and sales agents to E-IP contents providers, publishers, and talent agencies. The Asian Film Market 2015 is evaluated as having achieved favorable results by attracting more than 3,000 visitors per day to the market venue and by arranging meetings for APM project representatives that exceeded last year’s number by 100. With the active market participation of global film professionals, an average of 40 meetings were held at Korean sales booths and the number of deals made and the sales revenues have increased for Korean companies with sales booths.

Increase in contract deals compared to last year and improved sales at the market for CJ E&M and Showbox Corp.

Held from October 3 to 6, Asian Film Market’s sales booths reported increase in sales revenue compared to last year where more meetings and deals were had for the companies with the latest films. From CJ E&M, one of the leading Korean companies with a sales booths, commented that they “made contract deals for around 30 films including the newly-introduced and and the our sales revenue increased compared to last year”. Korea’s Showbox Inc. also achieved improved sales to Asian countries with their film as well as for their recent major releases, and . Other sales companies including Lotte Entertainment, Finecut, and M-Line Distribution all had numerous meetings and improved sales while first-timers NAVER, Korean Animation Association, and KBS Media all shared their plan to increase the size of their booths next year in 2016.

Asian Project Market’s Meetings sky-rocketed with 100 more bookings compared to last year. 

The 18th Asian Project Market has proved its ground as the biggest pre-market in Asia with over 600 business meetings held between the APM participants and international co-production partners and investors. Out of 30 APM 2015’s official selections representing 19 countries, the most popular projects were London Stories by director Hannah MAKHMALBAF, The Adventure of Han Mei Mei by director KIM Junghan, and A Means To an End by director YU Lik-Wai.

Kirin Productions’ Web Drama The Cravings, the First IP Contract Signed at E-IP Market! 

Business meetings have been very active between the domestic and international production, investment and distribution companies and the Book To Film and E-IP Pitching participants throughout the E-IP Market sales booths. Especially, the IP contract signed by Kirin Productions and China’s Beijing Alpha Transmedia, over the rights for the web drama The Cravings, forecasted the potential for the E-IP Market’s future success. Additional successful IP contract deals for web dramas, webtoons, and other publishing contents are highly expected as many production, investment and distribution companies including China’s Alibaba Pictures, Huace Union Pictures, Huayi Brothers, Korea’s Showbox, and Opus Pictures, have started business meetings in this year’s market. During the market period, Kirin Productions were contacted by over 30 companies including China’s Huace Media.

Asian Casting Market Emerged as Star Contents Market that is Crucial in International Co-production. 

Connecting the representative Asian actors with global film industry professionals, Asian Casting Market presented SONG Kang-ho, who was selected for the tribute event of Curtain Call as a prominent Asian Star while the event of Casting Board introduced KIM Woo-bin and KIM Go-eun representing Korea; SATOH Takeru and NAGASAWA Masami representing Japan; and Mark CHAO and Sandrinne PINNA representing Chinese-speaking region. 

A variety of events beneficial for film business gained huge popularity

A diverse array of events were held during the Asian Film Market that offered useful information for conducting film business and every event was packed full of audience. Especially, the newly held program of Works-In-Progress introduced the latest films by Korean directors Lee Jun-ik, Lee Soo-yeon, and Lee Sunggang as well as those by Philippine director Lav Diaz and China’s Wang Bing. Other market events included New Story Creation Project Pitching that was co-sponsored by Korea Creative Contents Agency and Busan International Film Festival; the Film Fund Talk event that introduced representative funds from Europe and China; and the forum titled “Producing Blockbusters: Chinese Producers of Huge Box Office Hits” which was a huge success with the audience providing practical information about the film market in China. Furthermore, the new possibility for the future entertainment market was presented with an optimistic outlook on IP business through E-IP forum which invited as speakers the Vice President of China’s major portal company Tencent and the CEO of the Film Business Unit at CJ E&M.

74 films from 16 countries were screened 84 times in total at the market screening of Asian Film Market 2015. Of these, 60 films were market premieres which was about 71% of the entire Market screening program and 21 films were official films at the 20th Busan International Film Festival. Two screening rooms were newly opened at the market venue of BEXCO for the convenience of the market participants. The online screening service was provided for 225 films, including 178 festival films. 

Asian Film Market 2015 Final Statistics 

•Market Badge Holders: 50 countries, 840 companies, 1,572 people

•Sales Booth: 22 countries, 208 companies, 89 booths

•Market Screening: 16 countries, 44 companies, 74 films, 84 screenings (Market Premiere: 60 films)

•Online Screening: 225 films (including 178 festival films)